Colortree, a full color and digital printer in Richmond, VA, (www.colortree.com) has purchased a Kern EasyMailer which will be installed in the coming months. The EasyMailer is a converting unit which takes a digitally printed 11 x 17 sheet and converts the page to an envelope with an enclosed insert. The envelope can have up to three 8 1/2 x 11 inserts plus a BRE. Since the mailer is created from the digital print process the variable data used for personalization can now be applied to the exterior and interior of the envelope to increase open rate. Full color and personalization has been shown to increase response rates in post cards. Now this same marketing tactic can be used to create high impact mailers with inserts.
During the printing process a 2D dataglyph is printed on each page. This glyph is scanned by the EasyMailer and identifies each page an an envelope or insert so there is never a wasted or blank page. As the sheet enters the unit it is scanned then cut into two 8 1/2 x 11 segments. The envelope portion is routed to a staging area while the inserts are being folded to be placed in a specific location of the envelope page. Next a folding and gluing action occurs sealing the envelope with the now enclosed inserts and dispensing it to the exit tray.
Should a scan of the dataglyph detect any error the process is not interrupted. The detected envelope is dispensed to a second tray and the unit records the scan as an error. The digital printer can then use the scan report to reprint any mailers for processing.
The EasyMailer process has been used in Europe and Australia for several years but is just not making news in the USA. For more information on the converting unit and to view a video visit my website at www.emergingsolutionsnow.com. For samples contact me directly at Roger.Buck@EmergingSolutionsNow.com
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