Augmented Reality or "AR" is one of the newer technologies making it's entrance in the direct marketing world. Though it's been around for several years it was primarily only available in the world of Hollywood. Now it's beginning to make it's move into high end commercial marketing environments. Though some say it's still 5-10 years away from being commercially cost effective others say within 2-3 years we could see these costs within reason.
AR combines digital files with live video. Currently most AR is created by using your webcam to scan a 2D glyph however AR can be used with GPS and will soon be able to work from image recognition. Where QR (Quick response) codes are heavily used today to generate web traffic AR will take the messaging process to a new level.
Here's a nice example of AR using GPS technology. http://tinyurl.com/24huqwb
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About Me
- Roger Buck
- ESN was formed in 2008 by Roger Buck with over 40 years of experience in the print manufacturing, sales and marketing arena. Receiving his Certified Forms Consultant Accreditation in 1991 and his Certified Document Accreditation in 1999 from the PSDA (Print Services and Distribution Association) Roger is also a past recipient of the PSDA Manufacturer of the Year award. He has served as the national sales and account manager for organizations in excess of $50 million dollars in revenue. His printing experience covers offset, flexography, dye sublimation, commercial, digital variable color, composite cards, security deterrence and numerous offline finishing systems. As a member of many new product development teams his career has included developing various print and electronic marketing programs for new product campaigns through direct and indirect sales channels. His background also includes forensic analysis and design of documents with covert and overt security features to deter counterfeiting or provide covert authentication.
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